The Foreign Trade Division of the US Census Bureau is responsible for the collection and dissemination of import and export trade data. IMS has been tasked to provide marketing and advertising services to promote the products and services of the Foreign Trade Division.

As part of their Education and Outreach program, the Foreign Trade has created a series of seminars to educate businesses on how to report their trade data accurately. IMS has launched a national campaign to promote these seminars in selected cities. Both traditional and new media options are being used for this campaign including In-flight magazines, and a combination of print, and broadcast advertisements.

IMS is also working very closely with the Foreign Trade Division to develop a "brand identity" by creating a consistent look and feel throughout all collateral materials; including brochures, advertisements , and trade show displays.

Target Audience: Consumers and Businesses in the import and export industry.
Strategy: Educate consumers and businesses about the product and services of the Foreign Trade Division.
Creative: Developed print and broadcast in English and Spanish

 

Responsible for the Job Corps' program in the states of Washington, Oregon, Idaho and Alaska, the Seattle Regional Office has tasked IMS to develop an effective advertising and marketing campaign to increase public awareness, enhance the public image and reach out to potential applicants and employers. Uniquely, IMS conducted an Input Conference to learn from those served by Job Corps-both current and potential recruits and employers. The comprehensive advertising and marketing campaign includes broadcast advertising and the development of collateral materials.

Target Audience: Youths, 16-24 years old
Research: Conducted a unique Input Conference
Creative: Broadcast and print materials
Media: Paid and free media along with collateral materials