MCLEAN, VA (November 12, 2001) - Image Media Services (IMS), an award-winning, international advertising agency, has created the "A Place To Share Their Dreams, A Place To Call Home" Campaign to coincide with November's National Adoption Month. Developed for Prince George's County Department of Social Services, the public awareness advertising campaign is seeking parents for foster and adoptive children.

"We are thrilled with the professionalism and quality of Image Media Services' work," stated Karyn Lynch, Director of Prince George's Department of Social Services. "They took a limited budget and created a County-wide campaign."

The Campaign focuses on seeking responsible and caring adults who live in Prince George's County to care for children who have been neglected or abused by their biological families. For this effort, IMS developed a poster for the direct mail campaign, which was re-sized into a flyer, providing additional material about foster/adoption requirements. The creative materials were widely distributed throughout the community, including display ads for local community newspapers.

The Campaign is reinforced with paid and PSA radio utilizing stations in the Washington, DC Metropolitan area. The sixty-second spots appeal to the residents of Prince George's County to open their hearts and foster/adopt a child in need.

Image Media Services is a full-service advertising agency, working both domestically and internationally, specializing in advertising, media consulting, public relations, marketing, event promotions, strategic joint venture development, translation services and budgeting/planning for general and ethnic niche markets. IMS is 8(a) certified with the U.S. Small Business Administration.