At IMS, we think the best ideas happen through client interaction, research and disciplined focus. At the center of our approach and methodology is the client. We believe that an introspective session with the decision-makers streamlines the process and guides the principals to obtain creative and spontaneous solutions to the identified challenges. We also understand that great ideas must be supported by a vital function called research.

Research is key to ensuring quality results across any marketing or advertising campaigns we develop. Through primary and secondary research we examine factors like demographics, psychographics, age, and gender, and determine the attributes that motivate behavior. In the final process, we articulate our direction in a strategic, creative brief, which serves as a road map to the creative process.