Media
A good media plan should extend your reach in all the right directions. At IMS, we work with our clients to ensure that all communications are perfectly synchronized and in tune with corporate values and culture. Although we may think big, we plan everything down to the smallest detail. This assures our clients that every aspect of their communications is in perfect harmony.
We employ a team with world-class experience that comes from working on both the agency and the media side of the business. Our team uses the most sophisticated research sources and planning tools to assist our clients with the evaluation and recommendation process, such as Bacon's, Arbitron, and Nielsen.
For the Census 2000 Campaign, IMS introduced its patented Automated Request and Tracking System (ARTS). The system supports a web-browser application that allows cross platform usage for tracking specific program implementation and material distribution. In addition, users are able to sort and create ad hoc reports on any combinations of information captured by the database.