Media
A good media plan should extend your reach in all the right
directions. At IMS, we work with our clients to ensure that all communications
are perfectly synchronized and in tune with corporate values and culture.
Although we may think big, we plan everything down to the smallest detail.
This assures our clients that every aspect of their communications is in perfect
harmony.
We employ a team with world-class experience that comes
from working on both the agency and the media side of the business. Our team
uses the most sophisticated research sources and planning tools to assist
our clients with the evaluation and recommendation process, such as Bacon's,
Arbitron, and Nielsen.
For the Census 2000 Campaign, IMS introduced its patented
Automated Request and Tracking System (ARTS). The system supports a web-browser
application that allows cross platform usage for tracking specific program
implementation and material distribution. In addition, users are able to sort
and create ad hoc reports on any combinations of information captured by the
database.
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